The aim of Unicef BCC (United Nations & International Children Emergency fund, Behavior Change Child Communication Cell) is to bring awareness to children across 191 countries, while at the same time impart child rights. RDF Matendla School and Unicef started this venture in 2008 with five students being trained as child reporters by the Unicef at Chinnakodur Mandal. These reporters report both the positives and negatives about their society, such as water problems, clean and green initiatives as well as suggestions for community improvements on the wall poster which is visible to all. Through this initiative, the local leaders took action and built roads and even put the street lights over the village. Other achievements include educating parents to take precautions for the spread of disease such as AIDS and spread awareness around family planning. This is done through programs which involve storytelling and performances to the community. The success of these programs is visible with 95% of the village comprising of a two children family.